Social class & demographic of my product

I will be aiming my magazine to ABC1 people who are upper middle class, middle class and lower middle class. This is because I think these are the types of people who can afford to buy magazines regularly after expenses, along with being the type of people who would enjoy my chosen genre and style of magazine.  I will adhere to their needs, by making sure my magazine suits their tone on style and information. I will also price things at a suitable range that they can afford, along with including music and musicians that they would listen to. I've chose to price my magazine around £2.00 or £2.50 so its not too expensive so my audience can still buy it by my magazine can make some profit at the same time.   From my survey I have decided in including vouchers/gift cards for brands my audience will use like itunes, and I will include a CD of an included band along with posters as they were all popular choices for free gifts. The choice of social class has helped me to understand that I can have different feature stories with lots of content as they will not get bored of reading a reasonable amount, but I will still include exiting content to make them want to read another issue.

Style/ iconography of my product

Font mood board Albums of existing artists Inspirational front covers Posters/artwork from existing bands

My reader profile

My indie rock/rock survey

Reader profile animation

Analyzing survey results

The results of this question shows that there is a close number of male and females that like the rock/indie rock genre, with more females liking it. However this may be to do with the number of male to female ratio that I sent this survey to but overall both genders like this music genre so i will make sure my magazine suits both.
























This result clearly shows that all the people surveyed were between 14-18 so I will have to make sure my magazine suits what younger people like to view and read so I can attract the right audience. I kind of expected this result as all the people I sent this to were around that age, so next time to make sure the age of people are reliable, I will send it out to more people of different ages.

This result shows that music is a big part of my audience with the majority listening to it everyday. This suggests how much music is part of peoples lives, so it helps  me to understand that my magazine will have to be great quality to meet how much they like music.






















The majority of results show that my audience have a limited income. Due to the age results as well, it  suggests that they are students and living at home off their parents rather than themselves. This helps me to understand that I will need a magazine that is priced moderately so they can afford to buy it.

The results of this question gives me an idea of what musicians fall into this category and which artists my audience like most. This shows which musicians I could write about to attract my audience and make sure that they will enjoy my magazine.

This result shows what type of free gift will attract my audience into potentially buying my magazine. It shows that most liked vouchers or gift cards with posters and CD's coming up second. When I produce my magazine I can use these results and include a free gift that will attract my audience into reading my magazine.

The results show that everyone surveyed goes to a live music event with most going under 2 times a year. This helps me to know how much live music events to mention in my magazine with it being a moderate number, as the results show not everyone focuses on live music events in my genre. It also give me an idea of using this result to give away music event tickets in competitions, as its something people like to see but maybe cant always afford.

These results shows how people listen to their music, with the highest result being download and only one other, answering CD. This suggests that when I mention an artist in my magazine and talk about their music, that I should use these results to help them listen to the songs by suggesting to visit Itunes or spotify.

These results show how my audience listen to their music with the main one being via phone. Again if I mention about an artist I can use this new knowledge to give the audience a way of viewing their songs.






















Lastly the results of how often they use the internet helps me understand that the internet is a vital role in how my audience socialize or obtain information, so if my magazine was properly manufactured I would also create a website for my audience, so they could view my magazine online and keep up to date with all the content and latest news in my genre.

Reader profile research

What is a reader profile?

A reader profile is information that gives the producer of a magazine or a company an idea of who they are aiming their product at and so therefore using content that relates to them to help sell their product.

Examples of whats in a reader profile:


Demographic information

Hard data like age, gender, income and location.


Psychographic information
Question examples:

• What genre of music do you like?

• What bands and artists do you like?

• How much money do you spend on music concerts a year?

• What's your favourite brand?

• How do you consume music?-download, stream, radio, CD, vinyl

• How many hours per week do you listen to music?

• Which technologies do you use to listen?-phone, CD, Ipod, radio

Existing reader profile
NME reader profile:



















What my reader will want?

My reader will want a magazine that clearly links to the rock/indie rock genre by including content and artists that relate to that genre. They will want a magazine that is affordable to them as my audience will also fit into the ABC1 category, and will mostly be students and young adults who will have a limited income.
My reader will also want another way to view my magazine than just print because just like the NME magazine, the audience use modern technology to view a product or subscribe to, as its easy to access.
Possibly my magazine will be slightly aimed more at men to women as my genre is similar to NME's music genre who show that more men read their magazine then women, and also because rock/indie rock  genre seems more popular with men.


Purpose of a reader profile
The purpose of a reader profile is so the company of a product they are selling eg magazine can understand who they are selling to and make sure that what they are selling will suit who they are aiming the product to, so therefore they keep someone buying it and earning a profit.

A reader profile will help sell my product as it will help me make sure my magazine suits who I'm selling it to by making it fit in the genre category I've picked and relate to what my audience will like so they will want to buy my magazine again and again.

Genre research

Exiting magazines related to my music genre

Audience profile

• The age of the audience who like indie rock music would be young, around mid teens to late twenties (16-28). 
• The audience would be both male and female who like to listen to that style of  music, however there maybe more males who listen to it compared to the number of females. 
• Most of the audience tend to be students or people who work in humanities/arts and design. The audience probably wont earn lots or non at all if students but if they do, it would be around £21,000 to £25,000 a year.
•  Their interests would be socializing, going to gigs, listening to music on the go (Ipod/phone), wearing skinny jeans and branded t-shirts from popular shops/vintage shops and will probably play an instrument or enjoy indie style films.

Overall I've decided to go with the genre of indie rock music, as it is a style I like and know well. To get an idea of what my magazine should look like I've decided to look at NME and Q mainly, as it links to the style of music I've chosen and the audience I'm aiming my magazine at. From this task I've also learnt what my target audience is like so I can link my magazine to what they enjoy and do hobby wise, so they will continue to buy the magazine if massed produce. 

Summary of conventions

Keywords featured on a front cover, contents page and double page spread:

• Masthead: title used to make readers familiar to the magazine they are reading.
• Main image: used to show person(s) or object that's linked to the main article.
• Sell line: headline below masthead to inform viewers of content inside magazine.
• Plug: promotion,logo or freebie in magazine to draw in audience
• Tag: word or phrase to engage reader into a story eg Exclusive.
• Barcode, issue number, date and price
• Skyline and footer: stripes below and above magazine to give extra information, mostly interesting parts of the magazine.

• Drop-cap: first letter in an article that is usually bigger or different then rest of text
• In-house: Trademarks of the magazine eg colour scheme
• Slug: trademark logo for paticular sections eg reviews have a different slug to interviews
• End marker: fancy full stop at the end of an article.
• Pull quotes: enlarged quotes

Conventions analysis double page spread