One of the main ways I attracted/addressed my audience was by sticking to the chosen genre of rock/indie rock. I made sure the genre was clear to see so that the right audience would pick up my magazine and hopefully come back again and again, as they could rely on the fact that it would portray something they were interested in.

I did this by looking at my survey to see the bands my target audience like along with using bands that I know fit into the rock/indie rock category. I made their names visible to see on the cover and contents to relate to my audience and draw them in, as it would be musicians they know.
I also used bold, bright coloured text to draw my audience to my magazine to make it eye-catching and interesting to pick up.
One way I attracted my audience was by promoting plugs to draw them in. Everyone likes to get something for free or have the chance of winning something, so on my cover I created two plugs, one a competition to win tickets to a gig and another was free posters of a band featured in the magazine. I made sure the two words free and win was clear and bold to see to catch the audiences eye and draw them into buying my magazine to be in the chance of having a freebie.

My magazine addresses my audience by including them in with the content. My magazine has a story where the readers can ask questions to their favorite musicians, allowing them to get to know the artists more and be more part of the magazine. The audience can know what they want to know helping with them deciding part of what the magazine should be like as they get to decide on the content.

Another way I attracted my audience was by retailing my magazine at a reasonable price that my audience can afford. I made sure the price was reasonable to be competition against other existing magazines as mine could be better value for money.
I also created a subscription plug in the contents to offer a better deal for money that could attract my audience, along with getting the to buy my product regularly.